As our lives get busier, opportunities to engage in conversations about building strong character seem to happen much less often. Life’s Building Blocks has created tools to help create these conversations on a regular basis.  Our team includes prominent ethicist, award winning writers and illustrators, and individuals who were involved with the product development for companies like Leapfrog®, Baby Einstein®, and Sesame Street®, so as you’re teaching, the kids are just having fun.

Life’s Building Blocks products are based upon a group of kids called the Spruce Street Six: Honest Jake, Jessica the Brave, Calm Carlos, Lauren Never Quits, Jarrett the Just, and Kind Shawnie.  Your children will also be introduced to Zaki the Character Chameleon who helps the Spruce Street Six recognize morally charged situations and helps them make good decisions.  This makes the learning experience fun, easy to relate to, and positive.